Client: Great Lakes Naval Museum

Project: Promotional Brochure

The Great Lakes Naval Museum is located on the grounds of the Great Lakes Naval Training Center in North Chicago, Illinois. In addition to providing advanced training, Great Lakes is the U.S. Navy's sole recruit training base.

Purpose: To develop a compelling promotional piece for the museum that would communicate not only location, contact info, and hours of operation but a bit of the history behind Great Lakes along with photos of the base today. With so many recruits moving through the base each year, the museum wanted to be sure that Naval personnel and their visiting families had the opportunity to see all the museum has to offer. They also wanted to communicate that museum doors are open to the public and that group tours are available. 

Process: The format we selected was an 8.5" x 11" tri-fold. This is a piece that can be distributed economically via mail in a #10 envelope or displayed in literature racks at area hotels and attractions. We used 4-color to best show both the vintage photos and current pictures supplied by museum personnel.

Front

Inside Spread

 


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