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This
newsletter is a result of Impact's collective years of experience in publication
services helping corporate clients develop effective, creative communication
tools. Please feel free to forward this email to others within your
organization.
Effective
Newsletters, Issue 2
You Got Somethin' to Say?
By Dave Gillaspie
President, Impact Productions
847/530-3214 •
http://www.impact.ws
Newsletters are a
great way to keep your employees up to date and informed of company policies and
events.
A newsletter can also be a powerful marketing tool. A newsletter puts your name
in front of your customers on a regular basis and positions you as an expert in
your field.
A good newsletter provides useful information that is presented in a visually
appealing manner. You want your readers to look forward to receiving it!
Bigger is not always better when it comes to a newsletter. It is good to give
bite-sized pieces of useful information. An effective newsletter article is
short and concise.
One element that can keep readers interested from issue to issue is a regular
feature. A helpful tip, a message from the president of your organization, an
employee-of-the-month column, or list of upcoming events would fall into the
category of regular features.
A picture is worth a thousand words. Photos have a universal appeal and should
be used whenever possible; however, most people overlook the importance of a
well-written photo caption.
A good photo caption will describe more than what is immediately obvious by
looking at the picture; it should add something to the story.
Instead of a generic caption that states the obvious such as: "Pictured here:
John Jones." Try something that adds to the story like: "John Jones, Employee of
the Month for February 2004, accepts a check for $1,000,000 from Bill Gates on
board his corporate jet."
Photo captions should be exciting and informative. If a reader only has time to
skim the newsletter, good quality, informative photos and captions should be
able to communicate the essence of the story.
To be effective, a newsletter needs to be published on a regular basis.
Publishing a monthly newsletter is the most beneficial, but even a quarterly
newsletter can have impact.
A newsletter (or any other publication, for that matter) is made up of two major
components: design and content. At Impact, we specialize in bringing these
components together!
What can we do to help you? Just email me at
dave@impact.ws or call
847/530-3214.
Topics
If you have any suggestions or specific issues you'd like to see addressed,
please let us know!
You can email me at dave@impact.ws
Privacy
Your privacy and security are important to us; we NEVER sell or rent your
information to third parties.
Reprint
Permission
Reprint permission granted in part or whole when the following credit appears:
"Reprinted with permission from 'Impact Productions News You Can Use
Newsletter.' (Copyright, 2003, Impact Productions).
Impact
Productions
We make you look good.
Impact Productions has been providing publication services and making clients
look good for over ten years.
Want
to look good?
Drop me an email or call me today. I'll be glad to sit down with you to see how
we can make you look good!
Dave Gillaspie
President, Impact Productions
847/530-3214
dave@impact.ws
http://www.impact.ws
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